From its business leaders to creative directors, and its stand-out collaborations with artists, actors and designers, the women of Maison Martell are no strangers to making history.
Cognac-lovers unfamiliar with the name Rachel Martell will still be familiar with her legacy.
Entrepreneurial and unafraid to go her own way, she took over the running of Maison Martell following her husband Jean Martell’s death in 1753. Under Rachel Martell’s watch the business continued to develop in size and its reputation for quality – a feat she accomplished while raising their seven children single-handedly.
Rachel Martell
As this video explains, Rachel Martell’s actions set a precedent at Martell for generations to follow that gender need not be a barrier to quality and success.
From its business leaders to creative directors, and its stand-out collaborations with artists, actors and designers, the women of Maison Martell are no strangers to making history.
Take Axelle de Buffevent. The Style Director of Maison Martell has pushed Martell to embrace its sense of freedom in increasingly audacious and artistic ways.
Through her initiatives, the House has forged some of its most striking artistic collaborations of recent times. Such artists as French ornamentalist Pierre Marie or illustrator Christoph Niemann have shaped new chapters of Martell’s history in novel ways.
Angel Chen
Chinese fashion designer Angel Chen is another female icon who was born to raise the bar. As a Standout Swift, Angel Chen has brought her bold and colourful style to exclusive collaborations with Martell Noblige.
In her own words, she says: “A Standout Swift will never give up… Only when you have the audacity to soar will you be able to reach for new heights.”
There’s no need to remind Janelle Monae. The artist, actor and style icon lent her significant talents to a campaign for Martell Blue Swift, ‘Soar Beyond the Expected’. As the public face of Martell in the US, she made waves in a traditionally male-dominated environment.
The film celebrated the unexpected and individual paths many have taken to drive change and inspire others to create their own path – people just like Rachel Martell, all those years ago.
