Maison Martell, the renowned cognac house founded in 1715, has always been synonymous with elegance and savoir-faire. The brand has been working with artisans and artists from various fields to create unique experiences and products that reflect their values. Their latest collaboration is with Amos Ananda, a rising star in the street wear world known for his minimalist and contemporary designs.
Who is Amos Ananda?
Amos Ananda is a Malaysian-born, London-based designer and creative director. He is the founder of the street wear brand Hypebeast and has gained recognition for his sleek and minimalist designs. His aesthetic perfectly aligns with Maison Martell’s values of elegance, innovation, and tradition, making him the perfect collaborator for this limited edition project.
To celebrate the newly revamped Martell Noblige, Yeo has crafted a collaborative collection that, at the forefront, drives disruptive sartorial elegance to Soar Beyond The Expected. Choosing to take the path less-travelled, learn more about the founder and designer’s journey and story below.
Martell x Amos Ananda Collaboration
The Martell x Amos Ananda collaboration is a limited edition project that brings together the world of cognac and street wear. The collection includes a sleek cognac decanter and a set of glasses, designed by Ananda with Maison Martell’s heritage and craftsmanship in mind. The decanter’s minimalist design is inspired by the iconic shape of the Martell bottle and features a sleek, black matte finish that contrasts with the golden tones of the cognac. The glasses, on the other hand, are hand-crafted with the finest crystal and feature a modern, angular design that complements the decanter’s aesthetics.
The Martell x Amos Ananda collaboration is a perfect blend of two worlds that might seem opposite at first glance. However, Maison Martell’s values of tradition, elegance, and innovation are reflected in Ananda’s designs, creating a unique and unforgettable experience for cognac and street wear lovers alike. This limited edition collection is a must-have for anyone who appreciates the art of craftsmanship and wants to indulge in the best of both worlds.
Yeo lends his trained eye in fashion to streetwear, with utilitarian elements to construct purpose-driven garments that enable wearers to shape their individualities.
To celebrate the newly revamped Martell Noblige, Yeo has crafted a collaborative collection that, at the forefront, drives disruptive sartorial elegance to Soar Beyond The Expected.
The collection is further underpinned by the revamped Martell Noblige bottle. The designer took inspiration from the modern and dynamic touches, such as the electric and metallic blue Swift pattern.
