Maison Martell proudly announces the exclusive unveiling of the audacious ambient out-of-home experience, The Martell Tower.

As a one-of-a-kind structure, The Martell Tower is an unparalleled building that houses different brand experiences and keeps in line with the brand’s ethos of constantly making bold and audacious moves, that challenges the status quo. This vision of cultural significance, creativity, and unimaginable potential, strives to re-energize and master the brand’s equity and show prestige and leadership.

The Martell Tower is open to invited guests from Fridays to Sunday over the next 9 weeks.

A boutique style retail pop up, the first of its kind in Africa is the ground floor of the Martell Tower, named L’Atelier – The Art of Cognac and Boutique. Invited guests and cognac connoisseurs embark on a journey of discovering the rich heritage and signature craftsmanship of Maison Martell.

Guests can shop exclusive limited-edition collections of perfumes, diffusers and scented candles, that carry the delicate notes of our signature cognac blends. Additionally, finely woven silk scarves and sweatshirts are available for fashion forward guests to elevate their looks.

Moving up to L’Atelier – Taste and Tour on the first floor, guests embarked on an immersive sensory journey through the world of Martell , exploring the nuances of Martell VS, Martell Blue Swift, and Martell XO. Enhancing the experience, each tasting was paired with carefully selected visual elements, crafting an atmosphere that was both dynamic and intimate.

Selected guests are escorted to the second floor for the L’Atelier Mixology where they were able to get hands-on by crafting their own VS and MBS cocktails. Under the guidance of Martell’s brand educators, guests can blended personal touches into each cocktail, further immersing themselves in Martell’s spirit of creativity and audacity.

The journey continued to the third floor, where La Suite 1715 awaited, offering an exclusive tasting and pairing experience. Here, guests delve into the luxurious world of Martell’s prestige range—XO, Chanteloup XXO, and L’Or De Jean Martell —accompanied by a curated chocolate pairing that deepened the flavors and added a decadent touch.

Finally, the evening concluded on the breathtaking L’Horizon by Martell rooftop, with sweeping views of the Lagos skyline. Guests can mingle under the night sky, enjoying signature Martell cocktails like the Coconut Sunrise, Audacity, and Nigerian Swift Sour, as live music filled the air. Each sip, paired with the view and ambiance, created unforgettable moments that left guests yearning for more.