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Featuring renowned artist’s limited edition designs
Exclusive Chinese New Year gifts
For Chinese New Year, let the spirit of gifting soar beyond your imagination. Maison Martell has released a series of visually stunning limited editions that give emotion, meaning and generosity to the end of year’s festivities.
The limited edition bottle and pack designs include contributions by London-based Chinese artist Jacky Tsai. The young talent has turned his unique regard to Maison Martell in collaborations for Martell Noblige and Martell VSOP, creating striking designs that celebrate audacity – that of the artist, and the House.
There are also limited editions of Martell Cordon Bleu, including one for travel retail, which pay tribute to the journey this iconic cognac has taken from the Charente vineyards, to being loved the world over.
Jacky Tsai’s fusion designs
Vividly visual
Tsai was given carte blanche for his Martell Noblige limited edition bottle and box, and the result is vivid and spectacular. His illustrations fuse Chinese motifs and Western pop art references in a way that is instantly recognisable as the artist’s original style.
The centrepiece is an audacious depiction of Martell’s emblematic flying swift, composed of references to Martell’s heritage and the spirit of voyage.
Augmented artistry
Bring your bottle to life
From painting and sculpture to installations and digital art, Tsai has always dared to apply his talent across multiple mediums. For Martell Noblige, that also includes augmented reality art.
Scanning a QR code on the limited edition unleashes an augmented reality experience that shakes the bottle into life.
And don’t miss the associated digital greeting card platform, the perfect place to send best wishes to friends or family with a message that features the artist’s exclusive designs.
Age-old traditions
Celebrate savoir-faire
The artist’s limited edition for Martell VSOP is a joyful juxtaposition of symbols of Maison Martell’s heritage and savoir-faire, and oriental motifs. Look for the tiger in repose, symbolising the Year of the Tiger 2022, as well as references to Martell’s famed oak barrels. These pay homage to the specific ageing process that produces the luscious aromas of Martell VSOP.
The gift-finder quiz
Gifting cognac?
Our limited editions of Martell Noblige, Martell Cordon Bleu and Martell VSOP look different on the outside, and are different on the inside too. Every cognac has its distinct personality, reflecting its maturity, production, and heritage of the House.
If you’re looking for a special bottle to offer to someone special for Chinese New Year, make use of Martell’s handy gift finder. All it takes is a few questions.
A legendary cognac
Globally beloved
From the moment of its launch in 1912, Martell Cordon Bleu has dazzled and delighted cognac-lovers the world over with its audacious spirit and unmistakable taste. This limited edition design pays tribute to the global appeal of this legendary cognac.
One-liter travel retail
Airport exclusive
A second limited edition of Martell Cordon Bleu is available in a one-litre bottle, exclusive to airport travel retail. In a celebration of audacious travel, the bottle encapsulates Martell Cordon Bleu’s voyage around the world. The pack tells the story of Martell’s flying swift, which soars from its home by the Charente river across the skies to China and the world beyond.
Please do not share with anyone under 21. Drink responsibly.