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- Martell sponsors the Shanghai World Expo
- Martell sponsors the Shanghai World Expo
- May 2010
- Shanghai, China
- Involved in China’s art development for a long time, Martell partnered with French JGM Galerie to unveil the “Art for the World - the Expo” exhibition, one of the major art projects during the World Expo Shanghai 2010, taking place from May 1st to Oct 31st 2010. 20 internationally-renowned artists showcase their extraordinary sculptures specifically tailored for the Expo. Located on the three levels of the Expo Boulevard, these creative works are all inspired by the theme of “current urban life”, hold up mirrors of perception for visitors, inviting their participation and encouraging new perspective on the works. Some of the monumental sculptures will remain after the end of the World Expo as permanent landmarks in Shanghai.
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- 15
- First ever Martell Cognac Experience Boutique opens in Hong Kong International Airport
- First ever Martell Cognac Experience Boutique opens in Hong Kong
- March 2010
- Hong Kong, China
- Hong Kong International Airport is playing host to an exciting new venture from Martell: the opening of the first Martell Experience Boutique. As of March 25th 2010, this Martell dedicated space in Duty Free offers travelers, a unique sensory experience and let them enter a world of luxury and exclusiveness. Designed with stylish wall units and warm light to evoke an intimate and authentic atmosphere, the Martell Experience Boutique creates a standout space in the airport, whose focal point is the ‘Martell Discovery Table’ where consumers experience the brand’s sensory universe and unique heritage.
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- L’Or de Jean Martell launch in Mexico
- L’Or de Jean Martell launch in Mexico
- March 2010
- Mexico City, Mexico
- Extraordinary “Museo José Luis Cueva” located in downtown Mexico was chosen to host the Mexican launch of L’Or de Jean Martell, ultimate cognac creation of the House of Martell. Founded in 1600, this former convent was acquired by José Luis Cueva in the 1980’s and turned into a museum dedicated to the artist and Latin America contemporary art. The museum patio, dominated by a Cuevas’ tall bronze sculpture called “La Giganta”, hosted the event, which gathered 170 VIP guests, among them Mexican officials, opinion leaders and important personalities of the world of art and culture. Famous Mexican operatic tenor Fernando de la Mora made a special performance during the evening before L’Or de Jean Martell was unveiled to the guests. To celebrate the exceptional evening, José Luis Cueva himself drew exclusive traces based on L’Or de Jean Martell bottle shape, exhibited in the patio.
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- The Martell VSOP Ultimate Start-Up Space
- The Martell VSOP Ultimate Start-Up Space
- March 2010
- Singapore, Republic of Singapore
- Playing an integral part of Martell’s long running Rise Above theme in Singapore, which has celebrated talent and inspiration since 2007, the “Martell VSOP Ultimate Start-Up Space” has been created in partnership with Standard Chartered and Graduate Business School INSEAD. Aiming at encouraging entrepreneurship in Singapore, Martell invited individuals with a strong business mindset to submit their business proposals from Dec 2009 to Feb 2010, which was judged by a panel of experts. Top 10 finalists, showing the most innovative projects, were given a special entrepreneurial coaching. Unveiled in March 2010, the Ultimate winners Jamie Koh and Cherilyn Tan were crowned Martell Rising Personality 2010 and gained admission to the INSEAD Executive Education Program. They got the opportunity to turn their “Chupitos Bar” concept into reality in a 760 square-foot space at Clarke Quay in Singapore specifically rented by Martell for six months. “The Chupitos Bar” will be Singapore’s first-of-its-kind shots bar inspired by its creators’ overseas experiences in the United States and Spain.
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- 12
- Martell VSOP Rising Personalities Awards in Malaysia
- Rising Personalities Awards in Malaysia
- December 2009
- Kuala Lumpur, Malaysia
- The Martell VSOP Rising Personalities Awards were created in Malaysia in 2007 to recognise up-and-coming young individuals who have risen above life’s challenges to scale new heights. Martell and the members of the jury for the 2009 Awards, which comprised Malaysian celebrities such as: Datuk Lewre Lew (Lewré International founder and design director), Malaysian Official Designers’ Association President Gillian Hungaward and award-winning filmmaker Chris Chong, had the honour of awarding Will Quah (during a special night event). TV host, scriptwriter, producer, director. In each field of endeavour, Will displayed his creativity and passion that earned him an invitation to be the first male VJ on Channel [V].
Today, Will is the anchor for NTV7’s English News, which earned him the informal title of being the Youngest News Anchor in Malaysia. After hours Will is busy emceeing, hosting and undertaking writing assignments that come his way.
The ability to do more is not the only distinguishing feature of Will Quah, what sets him apart is the ability to Rise Above in everything he does.
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- The Martell XO Exclusive Architect Edition by Paul Andreu
- The Martell XO Exclusive Architect Edition
- November 2009
- Martell worked with renowned French architect Paul Andreu to develop a special variant of Martell XO, the Exclusive Architect Edition. The revised bottle and luxury gift box both reflect faithfully Paul Andreu’s architectural style, conveying simultaneously a sense of weightlessness and transparency through the overall design and materials used. Like his designer, the Martell XO Exclusive Architect Edition travels the world and was already revealed in Brussels and Mexico during special events.
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- SEE MARTELL XO ARCHITECT EDITION BY PAUL ANDREU
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- SEE MARTELL VERY IMPORTANT FRIENDS INTERVIEW - PAUL ANDREU
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- The Angel's Share Auction
- The Angel's Share Auction
- September 2009
- Cognac, France
- The Angels’ Share (“La Part des Anges”) is Cognac’s annual charity auction, organised by the Bureau National Interprofessionnel du Cognac (BNIC). The cognac houses donate their most valuable, exquisitely packaged “eaux-de-vie” for the event, which this year attracted 23 lots in total. 500 people attended the Gala Dinner, where L'Or de Jean Martell Exclusive Edition (one of a hundred individually numbered decanters) drew the evening’s top bid of €5,500. The proceeds will go to the Institut de France to help restore works of art at the Château de Chantilly.
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- Martell Cordon Bleu shot by Miles Aldridge
- Martell Cordon Bleu shot by Miles Aldridge
- September 2009
- Martell commissioned prominent British photographer Miles Aldridge to create the latest piece of advertising-as-art for Martell Cordon Bleu, released in September 2009. Aldridge’s celebrated, hyper-realistic style, further highlights Martell Cordon Bleu’s links with the arts. This new advertisement is the second in a series of memorable and intriguing works of art where Martell Cordon Bleu plays a pivotal role. Following on from Italian fashion photographer Paolo Roversi, who created the first execution, Miles Aldridge captures to perfection Martell Cordon Bleu’s distinctive values.
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- SEE Martell Cordon Bleu by Miles Aldridge
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- SEE MARTELL VERY IMPORTANT FRIENDS INTERVIEW - MILES ALDRIDGE
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- 2009 Martell Artists of the Year
- 2009 Martell Artists of the Year
- June 2009
- Beijing, Shanghai, Guangzhou, China
- The 2009 Martell Artists of the Year Jury, drawn from leading galleries, museums and art schools, awarded four gifted new artists for their outstanding work:<br/><br/><b>Zeng Fanzhi</b>, an abstract painter who stands out for the introspective nature of his work, that reflects his personal life and emotions.<br/>
<b>Gu Wenda</b>, an avant-garde conceptual artist who deconstructs multiculturalism.<br/><b>Jiang Jie</b>, who transforms intrinsic feelings about life into visions and simulations.<br/><b>Sølve Sundsbø</b>, a highly creative innovator in contemporary image-making.
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The awards ceremony took place at Beijing’s Contemporary Art Museum on June 29, where all four winners gave their unique insights into the art world. Martell then hosted a touring exhibition of the works by the Martell Artists of the Year, which visited museums in Beijing, Shanghai and Guangzhou from June to August 2009.
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- Martell funds a unique restoration program at the Palace of Versailles
- Restoration program at the Palace of Versailles
- April 09
- Versailles, France
- As part of its partnership with the Palace of Versailles, Martell is helping to restore the painted decor of the Queen’s Antechamber to the Grand Couvert, where Louis XIV and members of the royal family took their meals in public on a daily basis. The project involves the restoration of 12 ceiling paintings depicting celebrated, historical, female figures. Work started in April 2009 and will last for 10 months, with an inauguration planned for summer 2010. Both Martell and the Palace of Versailles are members of the Comité Colbert, sharing a desire to preserve and protect the very best in French artistry and craftsmanship.
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- “The Pleasures of Martell” by French photographer Jean-François Rauzier
- “The Pleasures of Martell” by Jean-François Rauzier
- March 2009
- Moscow, Russia
- Martell joined forces with the Moscow Museum of Modern Art to present “The Pleasures of Martell”, an exhibition of work by French photographer Jean-François Rauzier. Inspired by Martell’s unique heritage, the artist created a series of four photographic works of art entitled “The Aristocratic Pleasures of Martell”. The four visuals provide a contemporary perspective of the link between Martell and the golden age of the French court with its taste for luxury. Playing with light, shade and colour, Rauzier brings his distinctive style to each of the visuals. The luxurious interior of a masterpiece of French architecture, served as the location for this remarkable shoot.
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- “Martell Esquire Men of the Year” 2008 Awards
- “Martell Esquire Men of the Year” 2008 Awards
- December 2008
- Beijing, China
- Building on the inimitable style of Martell Noblige, the mark of today’s successful man, Martell has been partnering since 2007 the male fashion magazine Esquire for the annual “Martell Noblige Esquire Men of the Year” Awards in China. The 2008 ceremony, which took place in Beijing, honoured 30 successful men in three categories: “Designers of the Year”, “Martell Noblige Man of the Year” and “Esquire Men of the Year”. Among those present were three top Chinese designers (Zheng Meng Lin - owner of the Cabeen brand - Yang Chi-ming and Zhou Xiang Yu), who showed their work both at the awards ceremony and the party afterwards, where a host of socialites and celebrities enjoyed a glitteringly stylish evening thanks to Martell Noblige.
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- L’Or de Jean Martell
- L’Or de Jean Martell
- October 2008
- Versailles, France
- The prestigious Grand Trianon in Versailles, symbolising the French art of luxurious living, was chosen to stage the launch of L’Or de Jean Martell, the ultimate creation of the House of Martell and quintessence of its 300 years’ cognac expertise. Renowned Michelin 3-star chef Marc Meneau orchestrated a special Versailles-style dinner for over 80 guests in the remarkable “Galerie des Cotelles”. As the evening’s high point, L’Or de Jean Martell was unveiled to the guests before a backdrop of fireworks started in the middle of the Grand Trianon gardens.
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- 2008 Martell Artists of the Year
- 2008 Martell Artists of the Year
- June 2008
- Beijing, Shanghai, Guangzhou, China
- A commitment to creativity, innovation and independent thinking was the moving force behind the creation of the Martell Artists of the Year Award in China in 2004.<br/><br/>
In 2008, the jury, comprised of Pan Gongkai, (President of the China Central Academy of Fine Arts), Fan Di’an, (Director of the National Art Museum of China), Li Lei (Deputy Director of the Shanghai Art Museum), and Wang Huangsheng (Director of the Guangdong Museum of Fine Arts) awarded 4 artists, who showed outstanding talents in their respective fields:<br/><br/><b>Liu Ye</b>, an oil painter depicting reality in the form of fairy tales, uses the painting language of the “cartoon generation” to tell adult stories.<br/>
<b>Hong Lei</b>, a surrealist photographer merging tradition and modernity, incorporates Chinese traditional art concepts into modern photographic techniques Jiang Jie, who transforms intrinsic feelings about life into visions and simulations.<br/>
<b>Xia Xiao-Wan</b>, a 3D installation artist subverting the surface, produces work of distinct texture and illusory feel.
Mario Sorrenti, a photographer of his time, depicts the values and focus of the last couple decades in photography.
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The Awards ceremony took place at the Guangdong Museum of Art.
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- When Versailles was Furnished in Silver
- When Versailles was Furnished in Silver
- November 2007
- Versailles, France
- As a leading patron of the Palace of Versailles until 2012, Martell & Co supported the “When Versailles was Furnished in Silver” exhibition. Opened in November 2007, this major event marked the beginning of Martell’s partnership with the Palace, itself still a byword internationally for luxury and craftsmanship. For the very first time, the solid-silver furniture inspired by the pieces created for Louis XIV were brought together in a single location. Nearly 200 pieces of silver furniture and decoration were lent and displayed in the King’s apartments for the occasion. Martell’s patronage of this exhibition was a tribute to the elegance and refinement of Louis XIV’s Versailles, to this day the epitome of the French art of living.
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- Martell XO inspires Zaha Hadid
- Martell XO inspires Zaha Hadid
- 2007
- Martell teamed up with Wallpaper magazine and Iraqi-born architect Zaha Hadid to stimulate debate and interest about the shape of things to come through Zaha’s views on the buildings of the future. Martell invited her to design a concept building combining past and future, Western styles with Chinese tradition, much as Martell XO’s decanter bridges the gap between cognac’s heritage and today’s lifestyles. Zaha, whose designs are renowned for merging eastern heritage with cutting-edge, western materials and methods, subsequently selected a talented, young Chinese architect to become her protégé and complete the same inspired, creative exercise.
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